Capital Financial Partners

"Where strategy meets passion, and partnerships create champions."

Capital Financial Partners "Where strategy meets passion, and partnerships create champions."

CFP Sports: The football industry is a dynamic and rapidly evolving sector, offering numerous opportunities for strategic investments and impactful collaborations. We specialise in two critical areas of football: sponsorship deals and infrastructure investments. By utilising our extensive network and expertise, we help clients capitalise on emerging trends and drive long-term value within the football ecosystem.


Partnership Alignment

Sponsorship opportunities are a powerful way to drive revenue for football clubs, delivering strong ROI, boosting market presence, and cultivating long-term loyalty. Our team helps brands unlock high-value opportunities, such as front-of-shirt sponsorship, creating a seamless alignment between sponsors and sports organisations.


Asset Optimisation


The Value of sponsorship rights is key to generating sustained income. We assist football clubs in monetising their assets through the strategic sale of sponsorship rights, including stadium naming and merchandise partnerships. By utilising market insights, we optimise the value of these rights, ensuring that football clubs achieve the best possible returns on their sponsorship assets.



Club Infrastructure Finance

Building world-class football stadiums involves meticulous planning, financing, and execution. We help clients secure the necessary capital for stadium construction or renovation by connecting them with a global network of institutional investors, P E firms, funds, and HNWI’s. This ensures that each stadium project is financially viable, operationally efficient, and positioned for long-term success.


Identifying M&A Opportunities


The football industry offers unique M&A opportunities. Capital Financial Partners provides end-to-end advisory, from deal origination to execution. Through our global network, we help clients identify high-potential targets and navigate complex transactions to achieve their investment objectives, all while ensuring strategic alignment and financial returns.



Sustainability in Football

Sustainability is becoming vital in the football sector, from eco-friendly stadiums to carbon-neutral events. We utilise our partners to support sports organisations in adopting sustainable practices that minimise environmental impact and meet global standards, attracting eco-conscious sponsors, reducing costs, and advancing a more sustainable sports industry.


Sport Technology Innovation


Innovative technologies like analytics, wearables, and fan engagement tools are transforming sports. We identify high-growth opportunities in sports tech startups, offering financial expertise to assess market potential. By connecting investors with cutting-edge solutions, we help drive advancements that enhance performance, streamline operations, and unlock new revenue streams.


Our Solutions

"Where strategy meets passion, and partnerships create champions."

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